![]() ![]() Moreover, visitors who click on AMP pages actually read content and are more likely to engage. They are also formatted so they can be displayed in horizontal carousels for convenient swiping, giving top-ranked AMP sites and pages higher visibility. ![]() While the search giant has time and again reiterated that AMP isn’t an official ranking factor, it does play an indirect role in SEO because it mainly helps improve the load time of websites-which IS a major ranking factor.ĪMP pages appear higher in mobile searches, so a user doesn’t need to scroll vertically. ![]() Not long after the first deployment of Google AMP, which was mainly rolled out on English-language news publications, Google maintained that AMPs were merely an improvement on user experience and were not drawn into results. This incorporates its own validation system so pages can be fully functional without having to rely on external sources. Cached versions of AMP deployed websites are then delivered through a CDN (content delivery network), so that all JavaScript files and graphics can be loaded from a single source. Slow CSS is likewise disabled and third-party scripts are by default not loaded, resulting in faster website performance.ĪMP Cache is an optional feature for developers that allows Google to cache AMPs. This way, no one element can ever block the view of another. Most AMP HTML tags resemble and match traditional HTML tags, although some have been modified or replaced to improve performance.ĪMP JavaScript, on the other hand, is an optimized JavaScript that allows for asynchronous loading of externals within the same library. It limits data processing to what’s required to display information to mobile users, resulting in 10x less data to process, compared to traditional websites.ĪMP HTML is basically a simplified version of HTML, identifiable through a lightning bolt symbol within the code. Google AMP is essentially a stripped-down version of JavaScript and HTML. Read More: Google Data Studio: A Strategic Tool To Building Powerful Reports The Technology Behind Google AMP ![]() Websites that deploy AMP technology allow pages to load instantaneously, helping improve overall mobile user experience. The project is aimed at enhancing the speed of mobile sites, since research shows that websites lose as much as 40% of their visitors when their pages fail to load within 3 seconds of clicking. Google AMP (or Accelerated Mobile Pages) is a unique open-source protocol project for web developers and designers, initiated by Google in partnership with Twitter, LinkedIn, and WordPress. It is changing the world’s mobile web experience as we know it. Only a few months ago, in the last quarter of 2019, Google announced the AMP project (Accelerated Mobile Pages project). Your SEO company in Charlotte NC should be the first to tell you about these developments so you can stay a step ahead of changes that can suddenly disrupt the current state of things, including your search rankings. Keeping up with this ever-changing landscape requires a close watch, especially of search engine initiatives. Online marketing is a dynamic industry that constantly sees developments alongside technological growth and advancements. ![]()
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